Prescription Velocity vs Brand Count: What Really Drives Gynae Product Sales
Well, today, each pharma entrepreneur is aware of the fact that gynecology is one of the profitable niches in the healthcare industry. Therefore, a huge proportion of professionals jump into this segment with a vision to gain significant profits. However, it is often seen that to touch newer heights, entrepreneurs think that adding expanding product list is an ideal choice. But in reality, it is not. Sales often seem to depend on how often a product gets prescribed. So, this brings a debate among the entrepreneurs that what really matters, whether it's Prescription Velocity or Brand Count. To clear out this confusion, Adorefem, a leading gynecology pharma company , has curated this blog. Explore it in detail! What is Prescription Velocity in Gynecology? It refers to how frequently a gynecologist prescribes a specific product over time. In gynae practice, doctors rely heavily on clinical outcomes, patient compliance, and consistency across cases. Once a product proves effect...