Prescription Velocity vs Brand Count: What Really Drives Gynae Product Sales

 Well, today, each pharma entrepreneur is aware of the fact that gynecology is one of the profitable niches in the healthcare industry. Therefore, a huge proportion of professionals jump into this segment with a vision to gain significant profits. However, it is often seen that to touch newer heights, entrepreneurs think that adding expanding product list is an ideal choice. But in reality, it is not. Sales often seem to depend on how often a product gets prescribed. 

So, this brings a debate among the entrepreneurs that what really matters, whether it's Prescription Velocity or Brand Count. To clear out this confusion, Adorefem, a leading gynecology pharma company, has curated this blog. Explore it in detail!

What is Prescription Velocity in Gynecology?

It refers to how frequently a gynecologist prescribes a specific product over time. In gynae practice, doctors rely heavily on clinical outcomes, patient compliance, and consistency across cases. Once a product proves effective, gynecologists prefer repetition over experimentation. That’s why high-velocity products are considered far more valuable than a long list of rarely prescribed brands.

Why Brand Count Alone Fails to Deliver Results

A wide portfolio for the gynae business might seem impressive, but it does not mean that it will give you a strong market position or financial gains. It can lead to minimal recall among doctors as well as confused brand positioning. It has been seen that in the pharma business, having a long product list is considered to be cluttering and directly impact you overall gains. 

Why Distributors Prefer High-Velocity Brands?

From a distributor’s perspective, it has been seen that the sales performance does not depend on how many brands exist in the market. It is rather about how fast products move. Therefore, products with high prescription velocity can offer faster stock rotation, along with helping you build a strong relationship with the doctor. In addition, with this, you can witness lower expiry or return risk. With this approach, a distributor can ensure smoother operations, leading to profitability. 

Smart Pharma Strategy: Build Prescriptions Before Expanding Portfolios

These days, the success in the gynecology pharma business is decided by strengthening existing brands before launching new ones. One should focus on medical relevance instead of expanding in numbers. This strategy creates stability across the entire value chain, from doctors to distributors. Moreover, it also reflects the growth philosophy in the booming gynae sector. 

Why Adorefem is the Preferred Choice in Gynecology Pharmaceuticals?

At Adorefem, we provide ISO-GMP-certified products that are highly in demand in the market. All our formulations are backed by in-depth research and innovative technologies. They have a robust infrastructure and high-tech equipment with which they readily upgrade their portfolio in a highly prescribed direction. 

Instead of focusing on crowding portfolios, here you will get such medications formulated to scale your overall outcomes. The categories that you can find here are as follows:

  • Hormonal balance and menstrual health

  • PCOS and fertility support

  • Pregnancy care and nutritional supplementation

  • Vaginal and reproductive health

Thus, this company intends not for short terms outcomes, but they envision being with you in the long term, providing uncompromised quality, timely delivery, and excellent packaging. That’s why this company is known as a leading gynecology product company in India. Reach out to them today!

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